Adidas Might Be Making a Huge Error
.. .with its "Impossible is Nothing" Slogan - Adonai Gideon The America-based sports apparel manufacturing company, Adidas might be making a huge error with its slogan, "impossible is nothing." The copywriter might also be sueable for insensitivity of linguistic context, implicature and reference. This might also be the case with Coca-Cola'popularslogan, "Open Happiness." Contrasting Adidas' slogan "impossible is nothing" with Nike's, "just do it", there are many underlining questions to whether Adidas do understand what their language might be costing all their customers and patronizers. Take for instance, a friend encourages you to do the impossible, by cheering: "Just Do It!" Meanwhile, another whispers : "impossible is nothing." In the face of sports pressure and determination, "Just Do It" encourages more than "Impossible is Nothing". And to a great extent, "Impossible is ...